Telstra iPhone 5 National Launch - The Queue Without Equal
INTEGRATED SOCIAL MEDIA CAMPAIGN
Our Challenge: Create a launch campaign around the release of the iPhone 5 by developing a PR strategy and a range of launch events that can be executed in Sydney, Melbourne, Brisbane, Perth and Adelaide Telstra stores. These store launch events must engage customers and the media in an exciting way that will make Telstra stand out from our competitors, attract publicity and convince consumers Telstra is the destination to purchase the iPhone 5.
Our Insight: People will get the best possible experience for the new iPhone 5 on the fastest national network . Telstra has double the footprint off any other network with 4G.
Our Solution: Telstra will host a queue without equal, a unique customer experience for iPhone 5 queue members. The unrivalled experience will include luxe chairs, silver service butlers, special treats, entertainment and celebrities to mingle with. Most important of all, social connectivity. The queue without equal from the network without equal!
Channels: PR, Social Media, Web Content, Experiential, Mobile, Radio, Press, Outdoor, Give Aways, Store display, POS, brochure, Staff Programme.