Telstra Internal Staff Channel - TDTV Let's Get It Online
DIGITAL ONLINE INTERNAL STAFF CHANNEL
Our Challenge: We needed to create a communication channel aimed at inspiring and informing all Telstra employees on all things Telstra Digital. Create a personable and impactful strategic application to shift business culture and to support staff in assisting getting more Telstra customers online.
Our Insight: Everyone loves to watch TV and love to be seen by others to achieve. Telstra staff don't have time to read about everything.
Our Solution: We created TDTV - 'Telstra Digital Television' an internal communication channel aimed at inspiring and informing all Telstra employees on all things Telstra Digital. Creating heros with-in Telstra.
Channels: Internal Staff Comms