Cancer Council - Victory Dance Against Cancer
SOCIAL MEDIA CAMPAIGN
Our Challenge: Create awareness for 'Relay for life' when the market is cluttered to drive people to sign up a team or to join in the event!
Our Insight: We can create a buzz around something people already do if they win a game, score a goal or win a race, 'A victory dance'.
Our Solution: We are asking people to create a self generated video of what their victory dance will be, to fight back against cancer. We found high profile first adopters that we will film and share their victory dance via social media to dirve others to join in and show their... Victory Dance - Against Cancer
Channels: Social Media, PR, Web Viral/Content, Mobile, Live, Expe
riential