AC Nielsen Worldwide Survey Website - Change Your Word
DIGITAL CAMPAIGN
Our Challenge: AC Nielsen approached us to fix out a problem with their online survey business. They needed a new audience that were not just there for the money.
Our Insight: People care about the world they live in and want to have their say.
Our Solution: We responded that they needed to change the world – one question at a time. Change Your World is a website that is being deployed around the world to encourage people to use their opinions to change the way manufacturers, designers, farmers and even governments think. Now live in 7 countries, with plans to expand into 17.
Channels: Web, Content, Widget..