Our Challenge: Drive people to start their day with Nescafe through building consideration of having breakfast at home. 

Our USP/Insight: Vietnamese tend to have breakfast on the run or on the way to work so we need to show the benefits on eating breakfast at home. The very first thing they do every morning is checking Facebook and online video hubs.

Our Solution: Show how joyful and exciting it can be when starting a day with breakfast and Nescafé at home by using a exciting new way to view videos style 360. Also show that there are many exciting different Vietnam breakfasts from south to north with different ways people connect at this time.

The Idea: Fresh breakfast, fresh start. 

https://www.facebook.com/Nescafe.VN/videos/1657897154282970/

We also created fun 360 game where you had to search for how many Nescafe cups/boxes there where. What kind of Breakfasts where on they eating and what part of Vietnam did these Breakfasts come from. This created participation and built consideration of both breakfast at home and Nescafe.

Channels:  Social Media, PR, Web 360/Content, Mobile,