Our Challenge: Ooredoo is a new player in the Myanmar Telco market with one big road block. They have a 'Heritage Issue' as they are a muslim own company in a country that is over 95% buddhist and have an up-rising against the muslim population. Not your normal everyday advertising challenge.
Our Insight: Myanmar people deeply love and are proud of their culture.
Our Solution: In a telco market flooded by product driven campaigns lets disrupt by creating a deeply insightful culture driven, product free brand campaign during one of Myanmar's biggest cultural events. With a timely 50% off all calls/SMS to family & friends. Thadingyut is a time of traveling home and giving thanks to loved ones and people that have helped you get you to where you are.
The Idea: Lets join Thadingyut and show Ooredoo really understand and can help you get where you want to be. So we helped 3 Myanmar football players go home to say thanks to the people that helped them get where they are today, their mothers, coaches, friends and family. Ooredoo - Connect and give something back!
Connecting where our brand and consumers lives meet: Making the most of Social and mobile we created a behind the scenes mimi webisodes around their football hero's trips back home and the people behind them.
Channels: TV, Social Media, PR, Web Viral/Content, Mobile,