Oman Mobile - Life is fun with Android
INTEGRATED SOCIAL MEDIA CAMPAIGN
Our Challenge: Create a communications platform to represent the first Android platform in the Middle East and associated Huawei device - Create a new brand that generates buzz in the Omani market - Create a new brand that stands out and engages & excites Oman Mobile’s core audience driving word of mouth and store footfall.
Our Insight: We discovered our target customers want something fun and entertaining. Our customers are inspired by new connective technology and social media.
Our Solution: Life is fun with Android integrated Social Media campaign. Arrival of android - Teaser. Introduce android - Launch. Meet android - Instore Retail.
Channels: PR, Social Media, Web Viral/Content, Experiential, Cinema / Web Ads, Mobile, Radio, Press, Outdoor, Give Aways, Store display, POS, brochure, Staff Programme.