A'Saffa Chicken - Your Natural Choice
BRAND/INTEGRATED CAMPAIGNS
Our Challenge: Reinvigorate A’Saffa Poultry’s presence in the market, identifying a new brand platform that gives their brand a distinctive and compelling differentiator in the market
Our Insight: A’Saffa is the only chicken brand available in the Middle East that feeds its chickens on nothing other than natural feed.
Our Solution: Create a brand campaign that celebrates A'Saffa’s natural credentials demonstrating that A’Saffa chicken is so natural, Nature itself is drawn towards it. Using local cultural and behavioral insights to and tying into the product.
Channels: PR, Experiential, Web Ads, Mobile, Social Media, Radio, Press, Outdoor, Store display, POS, Staff Programme.