Our Challenge: The Australian government was launching a national wide broadband network, Telstra wanted to be the number 1 provider, but most of the people they wanted to talk to weren't online and in hard to reach places. We needed to compete for customers and position Telstra as provider of choice for NBN.
Our Insight: There was only one place we could really connect with these customers, it was on the ground in their local communities.
Our Solution: We created a mobile pop-up "Your local Fibre Experience Centre", 3 x truck containers that we placed at the most important site in these communities... the supermarket. These container folded out to create a typical Aussie home that let people experience how NBN could make their everyday lives better, High speed internet for business, education, entertainment, ect.. this was a NBN tour by Telstra which allowed locals to get a hands-on experience of the NBN and Telstra services & products in a friendly local way.
The Idea: Telstra's mobile pop-up "Your local Fibre Experience Centre"
Channels: Live Community Pop-up Events, PR, Experiential, Social Media, Web Content