Our Challenge: To create not just a series of events to build the brand of Australia's biggest telco company, but to chance the mindset and conversation of consumers by creating "advocacy" program from within it's 60,000 staff members. Top down and bottom up.
Our Insight: "The best way to truly create customer advocacy is from within your own company" Apple
Our Solution: We created two immersive relaxation, edutainment learning experience environments over two floors in two different buildings in Melbourne and Sydney. Each with a journey of discovery though key breakout areas defining different content by colour. It toke 6 months working with Price Waterhouse to bring their 350 page working NPS playbook into a simple six point, one page pipeline that we then create this around.
The Idea: Telstra Our Customer Connection Experience
Channels: Live Events, Experiential edutainment, internal Social Media Content, Digital learning experience environments