Australian Mobile Awards: Best Multi-Channel Integrated Marketing Campaign 2013
INTEGRATED CAMPAIGN
ur Challenge: Educate and entertain employees on the Telstra app suite. Align employees with key td business objectives. Engage employees and customers through a fun quirky & memorable campaign.
Our Insight: We discovered employees want something to smile about, it makes them happy and creates awareness + pride. Customers and employees are inspired by connective technology.
Our Solution: Let’s share the excitement about Telstra’s new app’s with digital + happiness. We created a new word, 'Appiness' and then asked people to share it around. Share The Appiness.
hannels: Experiential, Web Content, Mobile, Social Media, POS, Staff Programme.