Tuborg Beer Brand Launch Vietnam/IndoChina
Our Challenge: Tuborg’s focus target in Vietnam is young progressive males between 18 and 24. The problem is they’ve never heard of Tuborg.
Our USP/Insight: Tuborg has a unque fun pull of cap and young Vietnamese are looking for new ways to have fun.
Our Solution: So lets dail up the fun around this unique proposition around opening up new ways to have fun in Vietnam. Music events and venues are one of the most popular ways to have fun for our consumer so lets connect our Cap pull with instant music fun. The Open for fun transformation.
The Idea: Everytime you open a Tuborg cap the fun starts. Tuborg - Open for fun!
Channels: TV, Experiential, Social Media, PR, Web Viral/Content, Mobile,