Tuborg Beer Brand Colour Caps Vietnam/IndoChina
Our Challenge: Tuborg’s focus was still on building the brand after only one year after launch. But also wanted to drive the brand experience & sales through a new product innovation 'Colour Caps'.
Our USP/Insight: Tuborg has a unque fun pull of cap that now has '5 Colour Caps' for young Vietnamese to experience Tuborg in new fun ways. We choose the experience - Play, Sing, Dance, Cheers, Enjoy
Our Solution: So lets dail up 'Open for fun' around this 5 new ways to experience fun in Vietnam - Play, Sing, Dance, Cheers, Enjoy. Music events and venues are one of the most popular ways to have bring these experience to life for our consumer so lets connect our Cap pull with instant fun actions. The Open for color caps.
The Idea: Everytime you open a Tuborg color cap the fun starts in 5 different ways. Tuborg - Open for fun!
Channels: TV, Experiential, Social Media, PR, Web Viral/Content, Mobile,
