VIVO Launch for V5 handset Myanmar/IndoChina
Our Challenge: Vivo Brand needs to raise its brand profile in the premium handset market.
Our Insight: Myanmar youth associated premium with high value stars.
Our Solution: By associating Vivo V5 with a known Brand Ambassadors Wyne Su Khaing (No.1 solo music artist). For the first time, will be doing TVC, PR, Launch activities and social content. Also product placement in Wyne Su Khaing music Videos and joint music events.
The Idea: Day in the life of Wyne... V5 Selfie-Check!
Channels: TV, Experiential, Music Videos, Social Media, PR, Web Viral/Content, Mobile,