Yamaha Motorcycles “BlueSound” Digital Engagement
Our Challenge: Yamaha needed to engage young fashion conscious asian females with Yamaha’s new european designed scooters.
Insight: Music is a way for youth to show emotion and makes our male consumers look cool and get them Excited. Music also empowers young male consumers, in their mindset music help them feel like they can do anything in life “uniqueness" , give them the feeling of power over their lives.
Our Solution: We create the “FEELING OF POWERFUL ” Create the belief that our scooters are MORE POWERFUL by associating it with powerful Music. We do this by a reactive energy scale is measure by our "BlueCore PowerfulMeter” that looks like music loudness scale.
The Idea: Yamaha “BlueSound” Powerful is now a music genres. BLUECORE CREATES POWERFUL BLUESOUND
Creative Approach: We launch ”YAMAHA BLUESOUND” A POWERFUL ENGINE MIXED WITH POWERFUL MUSIC TO CREATE A ALL NEW SOUND. Presented by 2 famous DJ
We launch with 2 famous DJ KOLS who love the power and sound of Yamaha Blue Core engines, so they find the way to incorporate Blue Core powerful sound into their music to create "Blue Sound" that brings about powerful energy. Energy comes from the "Heart" which is the Blue Core engine Yamaha provides DJ's powerful sound with Blue Core, measured by HP, from low to high level of engine output. 2 DJs compete against each other on stage, but It is not about who makes the louder music but which music brings the strongest response (big energy) from the crowd. That reactive energy scale is measure by "Blue Core Powermeter”
Our 2 famous DJs then take our new BlueSound inspired BlueCore Engines and 2 scooters on tour around Vietnam. A powerful “Money Can’t Buy’ experience for everyone where you can meet our DJs in person and experience how Yamaha created a NEW sound - BlueSounds.
We then organize a simple online contest for everyone. Yamaha will provide vehicle-based BlueCore HP sounds and EDM track for participants to mix, with the help of 2 KOLs.
Making Yamaha the “COOLEST” Powerful sound experience youth understand and want in their life, Building association between our scooters and powerful EMOTional music, online and on-ground Scooter trial, making yamaha Bluecore exciting!
Channels: Live Experiential, Social Media, PR, Mobile, TV series.