Yamaha ScooterBall Game

Yamaha ScooterBall Game - Digital Engagement

Our Challenge: Yamaha needed to engage young innovation conscious consumer with Yamaha’s latest new scooters innovations. And make them cool!

Insight: Young male consumers find new scooter features boring and “same, same but different”. But they love everything new in the gaming world, in their mindset if its in gaming form its cool and they want to talk about it.

Our Solution: We create the “GAMIFICATION OF FEATURES ” Gamification strategy applies to more than just apps and games, it can be used in businesses to enhance the products, gamification is a critical tool to BUILD CONNECTION WITH THE YOUTH MARKET, users engaged, trail and PEER TO PEER SHARING of the product in THEIR EVERYDAY LIFE/BEHAVIOUR. Gamification is a way to makes unexciting like features Exciting and fun.

The Idea: Yamaha “ScooterBall” YAMAHA’S INNOVATIONS IS NOW A GAME WHERE YOU CAN USE THE FEATURES TO HELP YOU WIN!

Creative Approach: We launch ”YAMAHA BLUESOUND” We launch with our famous football player combines his two great loves in his life “His Yamaha Scooter and Gaming”

He meets a gamer who admires the innovative features and technologies of Yamaha scooters. Both combine their passions to create a mobile game using “Yamaha Scooters Mixed With Football - ScooterBall”

It shows off Yamaha's features and technologies, using the 5 Yamaha scooters as player avatars (players will be able to choose and customize their bike)

Features will become “PowerUp” icons to enhance the avatar's skills and ability (Yamaha scooters) in the game, for example the ABS will help the scooter to brake without slipping and stop faster, VVA will get the scooter more acceleration,... Feature “PowerUp” icons will appear randomly on the field and players who “Ride Over" it will be enhanced with that feature.

gamification of Yamaha features experienced in a way youth understand them, trial them. we make yamaha features exciting!

Our E-SPORTS/ KOLS with our FOOTBALL KOL link up with the Yamaha international INNOVATIONS team (YIIT) to create a challenge for young Vietnamese.(PR, FB. Zalo and Youtube)

We launch a simple online mobile game ‘digital contest’, highs scores for each region wins

The top regional winners in each region are mentored by our E-SPORTS KOL. and Footballl KOL We hold live ‘E-Sports’ team event with our 6 local winners teams at a big ‘REAL’ live E-Sports event where they play our Yamaha Features “Scooterball" Game ( Simple online mobile game version on big screen) in front of the gamer crowd to find our First Vietnam “Scooterball" winners before the main event.

We make all of this into ‘Always On Content’ (New News) to create BUZZ around the Yamaha ‘ScooterFootball E-Sports’ Challenge and connect benefit/Products.

We create regional events.

Channels: Live Experiential, Social Media, PR, Mobile, TV series.