Yamaha Motorcycles “Design” Digital Engagement
Our Challenge: Yamaha needed to engage young fashion conscious asian females with Yamaha’s new european designed scooters.
Insight: Fashion is what creates real desire in our female consumers, it shows true luxury in their mindset which then is passes on as status and exclusivity “uniqueness" to the consumer.
Our Solution: “We create status” Create the belief that our scooters are associated with luxury european design styling by association with a Trusted fashion designer & high end Fashion Model that know what luxury european styling looks like and tells consumers this is what our scooters have.
“We create exclusivity” Create something “Money can’t buy” inspired by our scooters european styling. Commissioning a fashion designer & Fashion Model to take our Scooters luxury European styling as inspiration and create exclusive luxury scooters fashion line that you can only get by buying a Yamaha Grande or Latte.
The Idea: Yamaha “Purple Line” EXCLUSIVE LUXURY SCOOTER WARE FASHION LINE
Creative Approach: We launch an exclusive european inspired Yamaha fashion scooter ware line.
Our Designer joins forces with a Super Model who loves, loves the luxury design of our Yamaha scooters. Both want to create an exclusive line of luxury fashionable accessories for women to wear when riding these luxury Yamaha scooters, using the same European inspired shapes and contour from Grande and Latte.
These fashion accessories are familiar to women scooter riders such as masks, jackets, bags, gloves, sunblock dress, helmets... We create a new Vietnam standard in lux Scooter wear for high end women.
Our Fashion Designer & Model then take our new luxury Yamaha European inspired scooters fashion wear line and scooters on tour around Vietnam. A luxury “Money Can’t Buy’ experience for everyone where you can meet our Fashion Designer & high end fashion Model in person.
We then organize a simple online contest for everyone, every week will be a creative challenge with a specific accessory as the theme. Yamaha will provide vehicle-based designs for participants, with the help of 2 KOLs.
Making Yamaha a “must Have” FASHION experience females understand and want in their life, Building association between our scooters and hight end fashion, online and on-ground trial, making yamaha design exciting!
Channels: Live Experiential, Social Media, PR, Mobile, TV series.